December 7, 2021
Lazy Labrador Espresso Space opened November 19, 2021, in Kennesaw, Georgia, via our 7 Steps to Luck espresso store startup program..
However the tale of this impartial espresso store started 30 years in the past, when homeowners Bob and Susan Milani met lovely at the streets of Olde The town Alexandria, Virginia.
Bob’s black feminine Labrador Retriever, Bocce, struck up a friendship with Susan’s blonde male Lab, Friend.
Quickly, the canines had been inseparable. Their homeowners married in 1994.
A couple of years later, the Milanis moved to Kennesaw, Georgia. Bob labored as a scientific tool salesclerk. Susan stayed at house to lift their two youngsters.
Since then, their family has incorporated 5 liked Labs: Bocce, Friend, Rosie, Cody and Kirby.
Imaginative and prescient: Carry Espresso Fans and Dog Fanatics In combination
After retiring in 2020, Bob and Susan sought after to transform extra invested of their neighborhood. Quickly, they came upon a revitalization plan for downtown Kennesaw.
The executive retail useful resource lacking from the world? A espresso store! Bob and Susan noticed a option to serve the neighborhood via serving their favourite beverage.
An afternoon later, they got a Queen Anne taste house in-built 1909. The Victorian-era development sits on a half-acre within the middle of downtown Kennesaw’s leisure and historical district.
Their imaginative and prescient: deliver espresso fans and dog lovers in combination in a historical development with a operating fireside that provides outside seating, a hearth pit, a wrap-around porch, and a canine park.
They named their store The Lazy Labrador after Kirby, who loves to sprawl lazily at his grasp’s ft whilst Bob enjoys a scrumptious cup of espresso.
The one hurdle? The couple had 0 enjoy in operating a espresso store.
Finding out to Open Lazy Labrador
“As we deliberate The Lazy Labrador, we attempted six or seven other espresso roasters,” Susan mentioned. “We even signed a freelance with one, however they didn’t have a program to show us to run a trade.”
Then they came upon Purple Cup and our espresso store startup program. A one-stop store for impartial espresso stores, we stock award-winning espresso, espresso trade experience, hands-on coaching and industry-leading espresso store provides.
“Having the consulting was once the article that clinched it for me,” Bob mentioned. “We broke the opposite contract to move with Purple Cup.
“Realizing anyone could be there to respond to all our questions gave us the arrogance to transport ahead.”
A Confirmed Machine for Espresso Store Luck
In response to Seven Steps to Luck: a Commonplace-sense Information to Reach Uniqueness Espresso via Founder and President Greg Ubert, this confirmed gadget turns marketers with very little espresso enjoy into homeowners of thriving espresso stores.
“We’re excited to welcome Bob and Susan as 7 Steps consumers,” Greg mentioned.
“We’re proud to lend a hand marketers like them increase distinctive companies that fill the wishes in their native communities.
“Every native store provides affect to The Ripple Impact, a focal point on just right that spreads from our movements to small companies and communities around the globe.”
Thus far, over 300 marketers in 30 states have adopted the 7 Steps to create successful espresso stores.
Make stronger from Idea via Opening Day and Past
Our crew of seven Steps espresso store startup specialists guides new homeowners via each step, from writing a espresso store marketing strategy to making a advertising and marketing plan.
Susan discovered Step 5, Focal point on Coaching, essentially the most precious. “Coaching is the important thing to serving to us achieve success.”
7 Steps Teacher and Undertaking Supervisor Steve Bayless helped the Milanis design the store, then traveled to Kennesaw the week sooner than the store opened.
There, he taught Bob, Susan and their baristas to arrange beverages and run Lazy Labrador, staying via opening day to verify the entirety ran smartly.
The espresso and drink recipes, provided via Purple Cup, are profitable certain comments from Kennesaw espresso fans.
“Our first consumers were within the {industry} for 10 years and had been raving,” Susan mentioned. “They remarked how just right the crema was on the espresso and how well foamed the latte was.”
The coffee, roasted by Crimson Cup, ranks among the best in the nation. Among other honors, the roaster won 2020 and 2017 Good Food Awards, which recognize the country’s best-tasting and most sustainably sourced coffees.
Asked what he would say to others who are thinking about opening a coffee shop, Bob offered this advice:
“Make sure you’re well financed if you’re doing a historical renovation. Feel very confident in the partner you selected with Crimson Cup. They what they say they’re going to do, offer great products and have really solid experience.”
Visit Lazy Labrador Coffee House
Inside Lazy Labrador, guests enjoy a full menu of hot, cold and iced espresso-based drinks in a warm atmosphere with plenty of seating. Guests can also enjoy rocking chairs and the shade of magnolia trees while sitting on wraparound porch overlooking Cherokee Street and the Southern Museum.
The Milanis invite everyone in Kennesaw, Cobb County and beyond to visit Lazy Labrador Coffee House at 2886 Cherokee Street NW.
“We are excited about bringing our community together in a fun and cool place with really good coffee and an outdoor place where dogs can hang out with their owners,” Bob said.
Follow the shop’s Facebook and Instagram pages for news about hours and upcoming grand opening celebrations planned for January 2022.
