November 17, 2022 (Printed: October 9, 2022)
We’re excited to announce the outlet of every other impartial espresso store in Texas! The Sanity Mug Espresso & Tea opened September 30, 2022, at 146 TX-35 North in Port Lavaca.
The brand new store invitations visitors into a novel revel in in accordance with connecting with one every other over espresso, tea, smoothies and in the neighborhood baked treats.
Marketers Had No Earlier Espresso Store Enjoy
What makes the brand new store so particular is not just its dedication to scrumptious beverages and terrific customer support, but in addition the tale of ways House owners Steven and Susie Smith were given into the espresso store trade with out earlier espresso revel in.
Coast Guard Veteran Steven Smith was once supervisor at Napa Auto Portions when the couple started having a look into beginning their very own espresso store. Susie Smith labored at Alcoa.
“Having a look round Port Lavaca, we noticed a necessity for a spot the place folks may come in combination over their favourite beverage,” Susie Smith stated. “We would have liked to create a circle of relatives pleasant, comfy, and protected position for our group. And, after all, everyone likes espresso!”
They came upon a chief location in a former Field Lunch development. However, missing espresso revel in, they hesitated to open a store with out strengthen.
“I spent over a month researching all facets of espresso,” stated Steven Smith. “It’s necessary to seek out the suitable espresso and coaching spouse.”
Google Seek Results in the 7 Steps to Luck
After a Google seek led them to Pink Cup, the couple made up our minds to discover ways to open a espresso store via our 7 Steps to Luck espresso store startup program.
The 7 Steps supply a confirmed device for working a thriving espresso trade, together with:
This system is in accordance with the guide, Seven Steps to Luck: A Not unusual-sense Information to Reach Area of expertise Espresso, via Founder and President Greg Ubert.
“I first of all wrote the 7 Steps guide as a result of one of the vital espresso store homeowners who purchased our espresso have been suffering,” Greg stated. “I assumed serving to them prevail would lend a hand our trade as neatly. It’s a win-win proposition.”
Nowadays, our 7 Steps espresso store startup consulting crew helps consumers who’ve been working thriving espresso stores for 20 years. Nonetheless others have expanded to a couple of places.
On-site Coaching Necessary to Luck
The Smiths stated they discovered Step 5: Focal point on Coaching, particularly treasured. “We had no thought what we have been doing at the back of the counter,” stated Susie Smith.
Not like espresso and barista schools, Crimson Cup trains new coffee shop owners and baristas on site, using the equipment in their shops.
7 Steps Project Manager and Trainer Steve Bayless spent the week leading up to the opening of The Sanity Mug training the Smiths and their baristas in all aspects of drink preparation and business operation.
“Beyond the training, Crimson Cup has been there with access any time we have a question, with personal help and with step-by-step guidance to get us opened,” said Steven Smith.
Visit The Sanity Mug
Within the first weeks of opening, the shop is receiving a warm welcome from the Port Lavaca community.
“Awesome coffees!!! Service is WONDERFUL!!!” wrote one Facebook reviewer. “Will definitely be a repeat customer!!!”
The Smiths invite everyone in Port Lavaca, Calhoun County and the Victoria area to experience The Sanity Mug. The menu features hot, iced and frozen espresso drinks, hot and cold tea and protein smoothies plus bagels, blueberry scones and chocolate, banana-nut and blueberry muffins.
“We plan to have board games for people to hang out and spend time with their families while drinking our coffee,” said Steven Smith
The Sanity Mug is open six days a week. Follow its Facebook page for updates on hours, menu items and future grand opening celebrations.
