In 2022, the espresso {industry}’s biggest producer-focused match – Manufacturer & Roaster Discussion board (PRF) – came about in Medellín, Colombia. The 2-day discussion board attracted hundreds of native and global espresso pros, and likewise generated an estimated US $10 million in gross sales.
Previous this 12 months, PRF El Salvador came about on the Salamanca Exhibition Centre in San Salvador. Along an in depth sequence of lectures, panel discussions, workshops, and cuppings, the development additionally hosted 4 competitions (together with the first-ever International Roasting Contest) and the inaugural International Espresso Awards.
On 14 & 15 September 2023, PRF will go back to the Plaza Mayor venue in Medellín, Colombia. The 2-day discussion board will as soon as once more welcome hundreds of {industry} pros, together with main professionals who will talk about one of the maximum urgent problems within the world espresso sector.
If you have an interest in talking at PRF, and you wish to have to lend a hand pressure inexperienced espresso gross sales in Colombia, then you’ll be able to follow to be a speaker now!
Learn on to be told extra in regards to the match, the obligations of being a speaker, and the way you’ll be able to follow.
Be told extra about PRF Colombia right here.
PRF returns to Colombia
PRF is an industry-leading match that pulls a variety of espresso pros from world wide – from manufacturers and inexperienced espresso buyers to roasters and baristas.
The objective of PRF is to empower manufacturers and pressure inexperienced espresso gross sales within the host nation, in addition to championing Latin The us as an international espresso wisdom hub.
As a part of this, the development serves as a platform to speak about an important problems that the espresso {industry} faces as of late, in addition to encouraging dialogue on offering answers. Moreover, manufacturers are at the leading edge of those conversations – making sure their voices and evaluations are heard loud and transparent.
So, why is PRF returning to Colombia?
Julio Guevara is the Director of PRF.
“In 2023, the second one iteration of PRF Colombia is about to be the largest and perfect match of its sort – an industry-leading espresso match that takes position in a manufacturing nation,” he explains. “Right here, you’re ready to concurrently connect to {industry} leaders from Latin The us and community with world pros.”
Additionally, Colombia is the third-biggest coffee-producing nation on the planet, and has an excellent recognition for generating top of the range arabica types – comparable to:
What’s going to occur at PRF Colombia?
As with each and every earlier PRF match, the two-day discussion board in Colombia will come with visitor audio system who will cope with hundreds of global attendees. Audio system and academics will have the ability to proportion their wisdom, studies, and visions for the way forward for the espresso {industry} – making a platform for folks to boost consciousness in regards to the problems which topic to them probably the most.
Along with those talks, the discussion board will even characteristic panel discussions, workshops, and cuppings.
“At this 12 months’s PRF Colombia, we can have one speaker degree,” Julio says. “That is so we will host a extra streamlined match and create extra price for all attendees.
“Moreover, all through sooner or later of the development, we can even be debuting a discussion-style degree layout,” he provides. “A speaker or host will introduce an issue, which attendees can talk about in small teams, after which provide their collective concepts to the target market.
“The purpose is to inspire extra dynamic dialogue of one of the maximum urgent problems which the espresso {industry} faces – in addition to offering attainable answers,” Julio continues.
Espresso competitions and awards at PRF Colombia
Along those thought-provoking speeches and discussions, PRF Colombia will host two high-level espresso competitions: the 0.33 Toddy Chilly Brew Championship and the second one International Roasting Contest. Each competitions came about at PRF El Salvador, in addition to the 2023 Salvadoran Barista Championship and Brewer’s Cup.
The layout of the International Roasting Contest is unheard of within the espresso {industry}, with all attendees ready to style the contest coffees on the Brew Bar and vote for his or her favorite.
In any case, PRF Colombia will even host the second one version of the International Espresso Awards – a brand new awards programme recognising and celebrating key innovators and leaders within the global espresso {industry}.
At PRF El Salvador previous this 12 months, 4 judges decided on winners throughout six classes:
- PRF El Salvador Product Excellence Award
- PRF El Salvador Product Innovation Award
- PRF El Salvador Iconic Design Award
- PRF El Salvador Highest Sales space Award
- Highest Manufacturer – Central The us Award
- Highest Roaster – Central The us Award
Who can follow to turn out to be a speaker?
PRF goals to convey in combination main espresso professionals and pros from all ranges of the availability chain, with a particular focal point on manufacturers and roasters. Alternatively, all actors and stakeholders are welcome to use.
“At this 12 months’s discussion board, we’re calling for individuals who have attended earlier PRF occasions to use to turn out to be audio system,” Julio explains. “In earlier years, our staff has hand decided on audio system, however at PRF Colombia, we invite folks to transform their authentic lecture concepts in keeping with our imaginative and prescient for the development.
“We also are taking a look to ship extra price to native smallholder espresso manufacturers,” he provides. “Finally 12 months’s match, we had an outstanding lineup of audio system who have been from Colombia, in addition to everywhere the sector, so we need to retain this point of perception.”
{Qualifications} to use
If you’re an English or Spanish-speaking espresso skilled in any capability, you’re eligible to use to turn out to be a speaker at PRF Colombia.
Candidates should have a minimum of 5 years of revel in of their respective fields, in addition to a point of revel in in public talking. Audio system shall be anticipated to give for round 20 mins.
Extra importantly, audio system want to be offering a really helpful or tutorial revel in to attendees. This will vary from distinctive perception into upcoming {industry} developments to new techniques of interested by specific problems within the espresso sector, comparable to sustainability and marketplace entry.
Speeches at PRF occasions additionally focal point at the explicit wishes of the host nation, with the purpose of turning in price for key {industry} stakeholders within the nation – particularly manufacturers.
Consistent with this, speeches will have to be adapted to an target market of Latin American espresso pros – together with roasters, inexperienced espresso buyers, baristas, and occasional competition. As such, we’re particularly encouraging Colombian espresso pros to use.
At earlier occasions, subjects have incorporated:
- Espresso high quality regulate
- Rising markets & origins
- Espresso intake developments
- Ladies & gender fairness in espresso
- The economics of inexperienced espresso buying and selling
- Sustainability, transparency & traceability within the provide chain
- Experimental processing strategies & fermentation
Alternatively, along speeches and lectures, PRF additionally hosts panel discussions, workshops, and cupping periods. Candidates are welcome to use for those roles, too.
At PRF El Salvador, the ones in attendance incorporated Martin Mayorga of Mayorga Espresso, Global Barista Championship trainer Federico Bolaños, and Diego Baraona of Los Pirineos Espresso Farm,.
Mayorga Espresso lately signed a groundbreaking, multi-year Diamond Sponsorship with PRF to champion Latin The us as a number one espresso {industry} wisdom centre.
To observe speeches and panel discussions from PRF Colombia 2022, seek advice from the PRF YouTube channel.
How can I follow?
If you happen to’re considering talking at PRF Colombia, please follow by means of 31 July 2023. The development will happen on 14 & 15 September 2023, so audio system shall be finalised lengthy earlier than that.
To use, please fill out the speaker utility shape in English right here and in Spanish right here. The PRF staff will sparsely evaluate and believe your utility.
If a success, you’re going to listen from PRF inside per week of filing your utility. You’ll then be required to publish a picture of your self, in addition to a brief bio explaining your function within the {industry} and the perception you propose to supply on the match.
All audio system are granted two full-access tickets to PRF Colombia – one for themselves, and every other for a spouse or colleague. Alternatively, please be aware that audio system are chargeable for their very own go back and forth and lodging prices.
PRF is returning to Colombia in September, and the 2023 version of the development is about to be even larger than ultimate 12 months’s. The 2-day discussion board will happen on 14 & 15 September 2023 on the Plaza Mayor venue in Medellín, Colombia.
To determine extra about tickets for the Sourcing Commute Enjoy, a separate bundle which additionally contains entry to the two-day PRF match, you’ll be able to to find additional information right here.
You’ll be able to additionally check out lectures and panels from PRF Colombia ultimate 12 months and be told extra about PRF.
Practice to be a PRF El Salvador speaker by means of filling out this kind in English or this shape in Spanish.
Picture credit: Manufacturer & Roaster Discussion board
Best possible Day-to-day Grind
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