January 8, 2022
“Pouring a cup of espresso is ready extra than simply playing a scrumptious drink,” says Pink Cup Founder and President Greg Ubert. “It’s about specializing in the nice the espresso can create.”
This Center of attention on Just right led Pink Cup to an impressive 2021. In our 30th anniversary yr, we grew through sourcing outstanding coffees, serving terrific beverages to espresso enthusiasts, serving to unbiased espresso store homeowners prosper and increasing our have an effect on in coffee-growing communities.
Significant Relationships Power Enlargement
“In 2020, the Covid-19 pandemic compelled us to reconsider nearly each side of our industry,” Greg mentioned. “We entered 2021 with a renewed focal point on our imaginative and prescient: to determine significant relationships that encourage wholesome communities.”
Our 2021 milestones integrated:
- Celebrated our 30th anniversary with limited-edition 1991 Mix espresso and a sequence of nostalgic brew bar beverages, espresso store specials, unfashionable garb and giveaways.
- Opened 19 new unbiased espresso stores via our 7 Steps to Luck espresso store startup program.
- Introduced Pink Cup Espresso Store West Chester throughout the new Beckett Ridge Department of Telhio Credit score Union in West Chester, Ohio.
- Sourced and roasted outstanding limited-edition coffees, together with 1991 Mix and Colombia Arcila Cinnamon Red Bourbon
- Gave again to native communities in Ohio and low rising nations.
Espresso Store Marketers Center of attention On Just right in Their Native Communities
Taking a look again on 2021, Greg mentioned he was once proud that Pink Cup helped such a lot of marketers prevail in spite of provide chain and staffing demanding situations affecting nearly all companies.
“I used to be amazed on the grit and backbone of the brand new homeowners,” he mentioned. “We sit up for supporting them with award-winning espresso and ongoing educating and coaching for many future years.”
Pink Cup additionally helped its loads of present unbiased coffeehouse shoppers proceed to conform to converting shopper calls for for comfort and protection.
“Our unbiased espresso store homeowners are an important workforce!” Ubert mentioned. “Through specializing in pace, potency, and contact-free supply of terrific drinks, many streamlined their operations.”
Welcome to Pink Cup Espresso Store West Chester
Every other spotlight of the yr was once the November opening of Pink Cup Espresso Store West Chester.
“We’re excited to convey our award-winning espresso and concentrate on just right to the Cincinnati metro space,” Greg mentioned. “Our partnership with Telhio complements the dedication we each proportion of serving the most productive to our shoppers and the group.”
The West Chester location is our 5th Pink Cup Espresso Store, becoming a member of 3 places in central Ohio and a store in Tallmadge, Ohio. In 2020, we additionally introduced a retail flagship retailer, Pink, at Easton The town Heart in Columbus.
Center of attention on Just right Yields Remarkable Coffees
Restricted-edition 1991 Mix and Colombia Arcila Cinnamon Red Bourbon coffees headlined our 2021 espresso roster.
“1991 Mix represents our origins and our adventure as a espresso roaster over the last 30 years,” Greg mentioned.
To create the brand new, light-roasted mix, Sustainability Director Brandon Bir and Espresso Purchaser Dave Eldridge mixed Guatemalan and Peruvian coffees sourced via long-term farmer relationships.
“1991 Mix showcases the onerous paintings of our farmers with flavors of chocolate-covered raisins and s’mores,” Brandon mentioned. “It’s a actually approachable espresso, however nuanced for individuals who like a extra thrilling cup.”
In October, Pink Cup airlifted an experimental micro lot of Colombia Arcila Cinnamon Red Bourbon espresso to Columbus, the place it debuted at Pink.
Within the mountains of Colombia’s Quindío Area, Grower Jairo Arcila has transitioned 10 hectares of his Finca Villarazo from avocados to espresso, specializing in the excellent Red Bourbon selection.
To create the original espresso, Finca Villarazo employees uncovered a micro lot in their absolute best cherries to dry anaerobic fermentation of 72 hours.
All over fermentation, they added tartaric acid and cinnamon to fortify the flavour. Within the remaining step, they dried the cherries on raised beds to ten.5 % moisture content material.
“The result’s a candy cup with delicate notes of cinnamon,” Bir mentioned. “Uncommon cups and relationships like those are on the core of Pink Cup.”
Over greater than a decade, Pink Cup has solid robust relationships with small-plot farmers around the world, making an investment of their communities via our distinctive Friends2Farmer projects. Those relationships give us get admission to to one of the vital international’s absolute best coffees.
With in-person journeys to far flung espresso farms off the desk all the way through the pandemic, we used video convention calls and different device gear to seek advice from espresso farmers.
Giving Again to Native and World Communities
We additionally endured our custom of giving again to the group. In central Ohio, we supported Most cancers Improve Neighborhood Central Ohio and different non-profits. Via Friend2Farmer, we funded schooling, water filtration, house development, raised espresso beds and different tasks in espresso farming communities.
In June, as an example, a Hope Space show off at Easton The town Heart raised $1 for each drink at Pink for the corporate’s paintings in Siguatepeque, Honduras.
“All over widespread visits to paintings with farmers, we’ve noticed that loss of secure housing, get admission to to scrub consuming water and schooling are critical problems – particularly for households with kids,” Eldridge mentioned. “Running with group leaders and our native charity spouse, we selected those 3 priorities for funding.”
Center of attention on Just right Continues in 2022
Taking a look forward to 2022, Ubert mentioned Pink Cup plans inventions to create sure have an effect on all over its price chain – from espresso drinker to espresso store to espresso farmer.
“The COVID-19 pandemic continues to give demanding situations to all people,” he mentioned. “However I’ve by no means been extra assured of the position terrific espresso performs in bringing folks in combination – and in Pink Cup’s energy in development communities via espresso.”
“We invite all our shoppers and low enthusiasts to sign up for us in our focal point on just right, making a extra sustainable long run for espresso and the employees who produce it.”
