August 5, 2022 (Printed: August 1, 2022)
We’re excited to announce a brand new crop of our award-winning Herbal Gesha espresso, which grows within the top jungle of Oxapampa, Peru.
“Considered one of our favourite coffees, this fruit-dried Herbal Gesha is little short of wonderful,” mentioned Purple Cup Sustainability Director Brandon Bir. “With notes of white grapes, lilac and guava, it’s no marvel this espresso has received a spot a few of the nation’s perfect.”
An previous crop of Herbal Gesha used to be a finalist within the 2021 Excellent Meals Awards, profitable a spot a few of the nation’s most sensible craft coffees.
In 2019, Herbal Gesha took house two medals on the Golden Bean North The us pageant, contributing to Purple Cup’s Small Franchise/Chain Roaster Championship.
Revel in Herbal Gesha
Espresso enthusiasts can enjoy Purple Cup Herbal Gesha at our CRIMSON flagship retailer and at Purple Cup Espresso Stores in Columbus, Tallmadge and Westchester, Ohio. To experience at house, acquire the espresso at the Purple Cup or CRIMSON web pages.
We advise brewing gentle roasted Herbal Gesha with a Hario v60 brewer the use of 27 grams of finely floor espresso to 410 grams of water (together with 40 grams of bloom water).
Sourced through Our Friend2Farmer Initiatives
Brandon discovered Natural Gesha during one of his frequent trips to develop relationships with Peruvian coffee farmers. He met grower Hector Portocarrero through the NARSA (NEGOCIACIONES AGROINDUSTRIAL AREVALO S. A.) co-op.
“We are thankful that Hector shares his exceptional Gesha with us,” he said. “Our friends at NARSA dried this special coffee on their roof-top drying facility, which assisted in even-drying and clarity in flavor and sweetness.”
Crimson Cup has been working with NARSA since 2014 as a part of our unique Friend2Farmer initiatives. We make economic, environmental and social impacts in coffee farming communities through these initiatives, which are part of our Focus on Good.
“We created Friend2Farmer to forge a connection between coffee farmers and coffee consumers,” Brandon said. “Specialty coffee consumers seek out exceptional coffees and are willing to pay more for a superb cup. When growers earn more, they can invest in farms and communities.
“As a coffee roaster, we benefit by roasting the best coffee and delivering it to our customers,” he added. “We’re honored to work with small-plot farmers to produce their best possible cup and to help them win recognition for their hard work.”
Among other contributions to the local coffee community, Crimson Cup has funded rooftop raised drying beds and helped develop and certify The Quality Lab at NARSA.
Brandon, who is also a licensed Q Grader and SCA Lab Inspector, worked with NARSA and its affiliated COOPERU organization for two years to develop The Quality Lab at NARSA. Crimson Cup consulted on building and equipping the lab to SCA standards and contributed professional quality coffee grinders. The facility was certified as an SCA Premier Training Campus in 2018.
NARSA Founder Don Julio Abel Arevalo Tello and his team focus on helping small coffee and cacao farmers in Peru’s Central Highlands and Amazon regions gain market access throughout Peru and beyond.
“Don Julio’s team pushes cup quality and crop health to develop a more sustainable industry,” Brandon said. “This aligns perfectly with Crimson Cup’s commitment to quality and sustainability.”
