It is Wheels Up for Pinup Espresso Roasters in Virginia BeachDaily Espresso Information through Roast Mag

February 6, 2023

1 View

Pinup Espresso Co-Founder Steph Wein with the brand new Probat system. All pictures courtesy of Pinup Espresso Roasters.

With a reputation and emblem referencing that Global Struggle II-era plane pin-up stylings, Pinup Espresso Roasters has taken flight in Virginia Seashore, Virginia.

Pinup Espresso Co-Founder and Head Roaster Steph Wein now helms the keep watch over panel of a sparkly new Probat P12 III system throughout the corporate’s manufacturing roastery, which opened ultimate August following a imaginative and prescient that’s been construction for greater than a decade.

Wein’s co-pilot within the project is her husband Bryce Wein, who handles Pinup’s price range and different behind-the-coffee actions. An skilled device engineer, Bryce Wein additionally custom-built stock monitoring device for the industry.

Throughout the Pinup Espresso roastery.

The Weins advanced the industry thought whilst serving in combination as active-duty Naval Aircrewmen. Throughout that point, they constructed out a nano roastery with a 1-kilo Mill Town Roasters system and started purchasing inexperienced coffees in between active-duty tasks, whilst organising a typical presence on the East Seashore Farmers Marketplace.

“We briefly outgrew our cottage roasting operation, and fortunately discovered an area that allowed us to make bigger our operations to wholesale and on-line,” Steph Wein just lately instructed DCN. “Opening the doorways of our roastery with expanded capability has given us much more ahead momentum, and provides us a spot to host native occasions and tastings.”

The roughly 1,300-square-foot Pinup headquarters comprises administrative center area, a espresso brewing lab, a climate-controlled inexperienced espresso garage room and a rear manufacturing house for roasting, packaging and achievement. A part of that paintings comes to gathering used espresso baggage of any type or emblem from native espresso drinkers to ship to TerraCycle, an organization that will pay for delivery of recycled fabrics, then upcycles the ones fabrics into merchandise like playground apparatus.

“We’re dedicated to by no means prevent studying, experimenting, and changing into extra environmentally pleasant,” Steph Wein mentioned, noting that the corporate additionally diverts its chaff to native farms to be used as nutrient-rich compost. “Someday, we plan to transition to recyclable or compostable baggage that also have a just right barrier for our recent espresso.”

Inside of the ones baggage, Pinup gives a variety of blends and single-origin coffees following profiles which can be meticulously achieved through Steph Wein, who nonetheless makes use of the 1-kilo system for pattern roasting.

“We’re large fanatics of information,” mentioned Steph Wein, noting that she has additionally embraced a few of her uncle’s method of roasting through sight and scent. “Roasting such a lot of numerous hours on our 1-kilo used to be a blessing in tactics, and gave [us] nice enjoy through appearing what even the smallest trade of gasoline or air will do to the roast — and the cup. Roasting is an ever-evolving craft for us, and we like each and every minute of it.”

Along a number of single-origin choices and limited-release coffees, Pinup gives more than one core blends for more than a few arrangements, together with a roast designed for chilly brewing, and a few medium-dark choices. The corporate additionally maintains coffees sourced from a minimum of one women-led manufacturer staff always, whilst long term ambitions come with extra direct business, in particular with women-supportive organizations.

Pinup’s blends endure aviation-related names, whilst the corporate strives to supply a variety of taste profiles to deal with espresso drinkers of all stripes.

“We acknowledge that buying a product is a gesture of fine religion and believe,” Steph Wein mentioned. “Being provide, working out that the soar into forte espresso can every so often be full of nuance and sweetness, and being supportive alongside a buyer’s enlargement in that facet are tenets that we expect makes us other.”

Does your espresso industry have information to proportion? Let DCN’s editors know right here.