August 31, 2022 (Printed: July 22, 2022)
Development a brand new espresso store? Need to building up gross sales at your current espresso store? Then imagine including a drive-thru or the use of a virtual ordering app.
The most productive retail outlets use each, mentioned Scott Fullerton, a espresso store startup skilled from Purple Cup Espresso & Tea.
“Force-thrus and ordering apps can be offering a large aggressive merit,” he mentioned.
“A drive-thru can building up your gross sales capability through round 25 p.c, whilst an ordering app can account for 20 p.c of gross sales.”
Force-thrus Building up Pace & Capability
Scott famous that now not having a drive-thru can prohibit capability. “In case your native festival has a drive-thru, then you definitely completely want one,” he mentioned.
“For lots of, choosing up an espresso drink is part of their morning routine. Make it as quick and easy as possible,” he added.
“Drive-thrus can deliver faster service. And customers often perceive it as faster, even if it’s not, because they don’t have to get out of their cars.”
The pandemic changed customer behavior, with some customers showing a strong preference for drive-thrus.
“We’re still seeing that certain customers will only use a drive-thru or another limited-contact means of receiving their order,” Scott said.
If a building’s structure does not support a physical drive-thru, he said an ordering app can offer many of the same advantages.
“Several Crimson Cup customers have increased sales by setting up a limited-contact pickup system using an online ordering app,” he said.
Increased Capacity Creates a Need for More Staff
The only caveat to using drive-thrus and ordering apps is that the increased capacity means you need more staff, Fullerton said.
“Make sure you have enough staff to cover your drive-thru and counter,” he concluded. “Few things will drive coffee-shop customers away faster than slow service!”
Questions About Opening a Coffee Shop? Call Scott Fullerton.
As 7 Steps Sales Leader, Scott Fullerton is the first contact for potential coffee shop owners interested in Crimson Cup’s help. He has helped over 100 entrepreneurs learn how to open a coffee shop through our 7 Steps to Success coffee shop startup program.
“I speak with potential coffee house owners to make sure that owning a coffee shop is right for them and they are a good fit to work with Crimson Cup,” he said.
“Give me a call at 888-800-9224 if you’d like to chat about your vision for your coffee shop.’
