The 2024 Amsterdam Espresso Pageant, the pageant’s 9th version, featured rankings of exhibitors, thrilling new merchandise, and a lot more.
BY THOMAS WENSMA
SPECIAL TO BARISTA MAGAZINE
Featured picture courtesy of Espresso Ventures Europe
The extremely expected 9th version of the Amsterdam Espresso Pageant, held April 4-6 at Amsterdam’s cultural district Westergas, used to be a not-to-be-missed tournament. The pageant introduced in combination many espresso lovers and business execs with other exhibitors, corresponding to Slayer, Los angeles Marzocco, aillio, and Oatly.
“This 12 months, we had 10,380 guests becoming a member of us on the Westergas for 3 days of distinctiveness espresso, cocktails, tune and so a lot more,” says Jainy Gans, advertising supervisor for the Amsterdam Espresso Pageant.
Arranged through Espresso Ventures Europe, a part of The Allegra Team, the 2024 version of the pageant supplied every other immersive revel in for guests to indulge on the earth of distinctiveness espresso.
Pageant Highlights
This 12 months the Amsterdam Espresso Pageant used to be as well-liked as ever, with a protracted checklist of exhibitors. In step with Jainy, the 2024 version “introduced in combination greater than 125 stands from throughout Europe.”
The pageant held business days on Thursday and Friday mornings, giving espresso execs a good chance to satisfy and community. Common guests joined within the afternoon and all day on Saturday. They fortunately immersed themselves within the occasions of the three-day program, together with a are living latte artwork display, the Matcha Latte Artwork Combat, other workshops, and the Roast Masters pageant. Designed through the creators of Espresso Masters, Roast Masters used to be essentially the most notable are living tournament of the pageant, with 10 coffee-roaster groups from Europe competing in 8 other disciplines the usage of the most recent, maximum complex apparatus, corresponding to a Slayer Steam LP coffee system and the aillio Bullet Roaster. Hayb Espresso from Warsaw took house the successful €2500 money prize.
A Focal point On Sustainability
For the primary time, the Amsterdam Espresso Pageant teamed up with WeCup, making it the primary espresso pageant within the Benelux utterly freed from disposable single-use cups.
“This 12 months’s version used to be extra environmentally pleasant than ever earlier than. We changed single-use cups with crowd pleasing restricted version WeCups right through the development,” Jainy notes. ”Because of the groundbreaking partnership with WeCup, we stored 94,000 cups, and 507.6 kg of waste.”
Guests may use the reusable espresso cups to style loose coffees to be had at espresso stands from roasters corresponding to The Miners, Create Espresso Roasters, and Meron Espresso.
Area of expertise Espresso & Herbal Wine Tasting
A part of the pageant program used to be a variety of bespoke workshop stories, and a type of used to be a tasting of distinctiveness espresso and herbal wine. In a distinct house throughout the venue, clear of the hustle and bustle, small teams may sign up for a 45-minute curated tasting consultation, hosted through Rob Clarijs, founding father of Dutch roastery A Topic of Concrete (AMOC) and Joey Rietveld, founding father of herbal wine importer A ways Out Beverages Co. Right through a number of tasting rounds, attendees had been handled to a variety of top of the range distinctiveness coffees and herbal wines that showcased one of the shared philosophies, processing strategies, and complicated, fruity taste profiles of each drinks.
Tasting Classes and Bar Takeovers
Each and every 12 months, the pageant brings well known espresso execs to Amsterdam, who staff up with espresso retail outlets for particular tasting classes and bar takeovers, making the Amsterdam Espresso Pageant much more thrilling. This 12 months’s spotlight used to be Daniele Ricci—2023 International Barista Championship runner-up—taking up Taru Espresso Studio. For his takeover, Daniele put in combination a distinct menu with top quality coffees served in numerous classes. The curated revel in suits with the omakase-style, reservation-only espresso provider they provide each Sunday.
For the ones having a look to calm down in the end the joy of the day’s occasions, the pageant’s nightly after-parties gave guests the chance for extra comfy settings to experience espresso cocktails, spirits, and herbal wine.
After every other a hit Amsterdam Espresso Pageant, bringing in combination espresso lovers and execs to attach and percentage a mutual pastime for distinctiveness espresso, we will’t look forward to subsequent 12 months’s tournament, which can mark the tenth version and guarantees to be much more thrilling!
ABOUT THE AUTHOR
Thomas Wensma works as a espresso journalist and creator. He’s additionally an artistic director. To find out extra at thomaswensma.com
Subscribe and Extra!
Out now: It’s the February + March 2024 factor of Barista Mag! Learn it free of charge with our virtual version. And for greater than 3 years’ price of problems, seek advice from our virtual version archives right here.
You’ll be able to order a troublesome replica of the mag thru our on-line retailer right here, or get started a subscription for 12 months or two.
