Grounds For Well being & Peet’s Group Up For Summer season Lengthy #WhereSheIs Marketing campaign


Grounds for Well being is a non-profit group that gives girls’s healthcare to communities in espresso increasing spaces. And nowadays, June fifth, they’re teaming up with Peet’s Espresso to release a summer-long marketing campaign titled #WhereSheIs that may lend a hand of their challenge to stop cervical most cancers in girls at foundation.

All through the process the summer time, Grounds for Well being shall be turning in loose cervical most cancers self-test kits to ladies in coffee-growing spaces of Ethiopia and Kenya. In general, Grounds for Well being will hand out 2,700 kits, which girls can “In simply mins… can acquire their very own samples to be told if they have got HPV and whether or not they’ll want remedy,” in keeping with the click unencumber.

“Cervical most cancers is a wholly preventable illness, but within the puts we paintings, girls are loss of life as a result of they don’t have get entry to to elementary screening and remedy,” says Kyle Engelman, Director of Philanthropy at Grounds for Well being. “Fewer than 15% of ladies in Ethiopia and Kenya have ever been screened. The provision of recent self-sampling assessments, and Grounds for Well being’s dedication to attaining rural girls who would not have get entry to to preventive healthcare, will trade that.”

Every month, the non-profit will announce a brand new location the place they’ll be handing out kits. For June, Peet’s shall be elevating consciousness for the highlighted area: “the espresso farms, processing amenities, and cooperatives the place girls paintings.” Moreover, from now till June twelfth, the espresso corporate will give a 1lb bag in their Baridi Mix to somebody who donates $27 or extra, “the fee to display and deal with one lady,” to Grounds for Well being.

Then in July, #WhereSheIs will focal point on open-air markets, giving out kits to each customers and distributors. In August, kits shall be dispensed to rural well being posts and villages. With the #WhereIsShe marketing campaign, Grounds for Well being hopes to lift $100,000.

It’s a worthy motive that shall be occurring all summer time. For more info at the #WhereSheIs marketing campaign or to donate, seek advice from Grounds for Well being’s legit web page.

Zac Cadwalader is the managing editor at Sprudge Media Community and a body of workers creator primarily based in Dallas. Learn extra Zac Cadwalader on Sprudge.





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