Heartland Financial institution CEO Scott McComb and co-host Kailyn Buckley not too long ago interviewed our Founder and President Greg Ubert for his or her Riding the CBUS podcast.
The staff mentioned Greg’s 30-year historical past in forte espresso, his pastime for entrepreneurship and his love of Columbus. In addition they touched on Red Cup’s focal point on excellent and our force to create a sustainable espresso long run.
30 Years of Area of expertise Espresso and Entrepreneurship
“It began in 1991, and it’s nonetheless simply tremendous thrilling for me to be within the industry and to proceed to innovate and do the issues we’re doing,” Greg stated.
30 years in the past, Greg was once a contemporary Harvard College graduate. In spite of touchdown a profitable company activity in Chicago, he found out he couldn’t fall in love with laptop tool.
As an alternative, forte espresso and the trap of beginning a small industry swept him off his ft.
Beginning Up in Columbus, Ohio
With its high quality public colleges and supportive industry tradition, Ohio’s capital gave the impression the very best position to start out a brand new mission and lift a circle of relatives.
“Espresso – or nice espresso – simply wasn’t round,” Greg stated. “I believed there’s no approach Columbus gained’t be a super town with delicacies, given the entire issues that Columbus gives.”
After shifting again to his house town, Greg arrange as a forte espresso roaster, with a tiny roasting system in a one-room place of work. He named his corporate Red Cup for the ripe crimson cherry of the espresso tree and Harvard’s reputable colour, purple.
Greg’s function was once to roast the most efficient espresso somebody had tasted. And shortly, espresso stores and eating places have been proud to serve Red Cup.
Finding the 7 Steps to Espresso Store Luck
However, even with remarkable espresso, some shoppers struggled to make a benefit.
“They didn’t know, within the espresso business, what was once going to cause them to cash, what was once going stay them round, what was once going to stay them sturdy,” he recalled.
So, after finding out espresso store operations, Greg evolved a espresso store startup platform referred to as 7 Steps to Luck.
And in 2003, he put his enjoy right into a guide, Steps to Luck: a Commonplace-Sense Information to Achieve Area of expertise Espresso.
This confirmed roadmap teaches marketers with very little espresso enjoy how one can run a winning espresso store in response to an ideal location, remarkable espresso and different components.
To this point, over 300 marketers in 30 states have adopted the 7 Steps to create thriving espresso stores.
Startup Specialists Ship Remarkable Coaching
Red Cup espresso store startup experts information new homeowners step-by-step, from writing a cast marketing strategy to selecting apparatus, hiring and coaching workers and extra.
“Coaching is something we do actually, actually neatly at Red Cup,” Greg stated. “We educate and teach our shoppers how to achieve success. And in the event that they’re a success, we’re a success!”
Pursuing a Sustainable Espresso Long run
Greg additionally mentioned sustainable espresso farming.
Over a decade in the past, Red Cup began making an investment in farmer relationships and farming communities.
We then evolved our Friend2Farmer tasks to make a significant have an effect on in coffee-growing communities.
“We educate farmers to make higher espresso, after which we will pay them extra for it. Then they may be able to put money into their farms and communities,” Greg stated.
Red Cup additionally invests in group initiatives equivalent to colleges, water filtration buckets and development houses for espresso staff.
A Center of attention on Excellent Drives The Ripple Impact
Having a look forward, Greg says Red Cup has begun to emphasise a Center of attention on Excellent in branding and communications.
“I imagine very strongly that individuals are excellent during the arena.” Greg stated. “If we will have a look at that and get others to take a look at that, too, that would reasonably perhaps trade issues for the easier. That’s how we landed on Center of attention on Excellent as a core message.”
“Every new native espresso store or farmer courting provides have an effect on to The Ripple Impact, a focal point on excellent that spreads from our movements to small companies and communities world wide,” he concluded.
To listen to the entire tale of Red Cup’s historical past, our focal point on excellent and paintings towards a sustainable long run for espresso and the farmers who develop it, concentrate to the podcast.
