Our thirtieth Anniversary 12 months handed in what felt just like the blink of an eye fixed. It was once a 12 months of party, demanding situations, and thrilling adjustments—a chance to reintroduce ourselves to the sector after achieving this milestone.
To our longtime consumers who’ve been with us via a number of iterations of the PT’s emblem and numerous cups of espresso: thanks such a lot on your give a boost to! It in point of fact way the sector to us.
To the brand new consumers who found out us this 12 months: welcome! We are happy you might have entrusted us along with your caffeine consumption and hope you experience exploring our wide variety of choices.
Prior to 2024 rolls round, let’s have a look again on the highlights of our 12 months:
We introduced 56 particular person espresso choices in 2023, 17 of that have been sourced from our Direct Business companions in Latin The united states. Our inexperienced espresso purchasing staff visited Guatemala, Panama, Colombia, and past to reconnect with our companions and proceed forging new partnerships.
Because it occurs, a type of more moderen partnerships led to our 2023 Just right Meals Award! Stefan Muller of Don Benjie Property has handiest been generating espresso for 12 years, however his willingness to dive in head-first—totally replanting an deserted espresso farm with fine quality types and exploring processing tactics with the improbable staff at Creativa Espresso District—has paid dividends. Our roast of Stefan’s Static Gesha Herbal won 95 Issues from Espresso Assessment, in addition to a 2023 Just right Meals Award. Remember the fact that, we look ahead to seeing this partnership flourish within the coming years.
Talking of Espresso Assessment, we are very happy with the 5 nice critiques we won this 12 months: 93 Issues for Flor del Sol Signature Mix, 94 Issues for Finca Los Planes Los angeles Muela Pacamara, and 95 Issues for Volcan Azul Gesha Anaerobic Herbal, Peñaherrera AAA Washed, and El Milagro Bourbon Especial! El Milagro, a distinct microlot from Onyx Espresso’s Gemstones sequence, additionally seemed at #27 on Espresso Assessment’s Most sensible 30 Coffees of 2023.
Different highlights:
- Our head roaster, Mike Mazulo, attended the Espresso Roasters Guild retreat on the finish of September and taught a category on Profile Roasting and Roast Principle for up-and-coming roasters. Mike has attended many retreats with the Guild, which is an international arm of the Forte Espresso Affiliation devoted to inspiring a various roasting group during the construction and promotion of the career.
- We backed the 24-hour Easiest Display livestream, offering a distinct espresso mix for his or her inexperienced room.
- We introduced a cellular app for our cafes, providing common consumers a very easy approach to order forward at the pass whilst incomes rewards issues with each and every acquire.
The most important information, after all, was once our emblem refresh in November, which integrated a transition from 12oz to 10oz luggage and all-new packaging around the board. If you happen to neglected the large announcement, you’ll know about what modified—and why—right here. We are in point of fact happy with how our collaboration with native artist Alicia Kelly grew to become out, and we are hoping you like our refreshed glance too.
Now, it’s time to appear forward: Direct Business coffees from Guatemala, single-origins from Ecuador and Ethiopia, and Consistent with Aspera Get advantages Mix are all coming in January. Get your mugs able!
Cheers to new adventures—and new coffees—within the new 12 months.
– The PT’s Crew
