Ethos Agriculture’s Adventure



Sign up for us as we meet the workforce at the back of Ethos Agriculture and take a deep dive into the 2023 Espresso Barometer.

BY VASILEIA FANARIOTI
SENIOR ONLINE CORRESPONDENT

I lately had the privilege of sitting down with Frederik de Vries and Sjoerd Panhuysen, two key contributors of Ethos Agriculture. This workforce of mavens is reshaping the panorama of the espresso sector with a refreshing strategy to sustainability.

For the ones people immersed within the espresso sector, the identify Ethos Agriculture has grow to be synonymous with the Espresso Barometer initiative, produced via a collaboration between the Ethos workforce, Conservation World, and Solidaridad. The 2023 Espresso Barometer, encompassing 58 pages, delivers an unreserved analysis of company sustainability within the espresso business, and highlights the desire for complete reporting, advanced due diligence practices, in addition to transparency and a necessity for collaboration.

These days, we be told all concerning the workforce at the back of Ethos Agriculture and what motivated the corporate’s founding.

Three men from Ethos sit together outside a building.
Ethos workforce contributors Sjoerd Panhuysen (left), Saurin Nanavati (heart) and Frederik de Vries (proper). Picture courtesy of Ethos Agriculture.

The Start of Ethos Agriculture

Ethos Agriculture used to be born out of a shared imaginative and prescient amongst buddies. It’s pushed by way of a undertaking to advertise sustainable business approaches that fuse cooperative management, rural construction, finance, marketplace research, and information science.

Saurin Nanavati, the founding father of Ethos, possesses a wealth of enjoy in each the espresso business and social lending. Lately pursuing a Ph.D. in Transition Design, he envisions developing techniques that enlarge the voices of people often lost sight of in provide chains. Frederik de Vries, a spouse at Ethos, makes a speciality of strategic partnerships, bringing a wealth of enjoy from his position as a world partnership program chief at Rainforest Alliance.

Sjoerd Panhuysen, a key determine in Ethos’ Analysis workforce, is a sociologist with experience in world construction organizations, and serves because the lead writer of the Espresso Barometer. Eric Rukwaya, the affiliate for East Africa, contributes precious enjoy in collaborative construction with espresso communities. In combination, this dynamic workforce combines pastime, experience, and a shared dedication to fostering sustainability within the agricultural sector.

Eric holds green beans in his hands on a coffee farm with other workers in the background.
Eric Rukwaya, Ethos Agriculture’s affiliate for East Africa, has labored with espresso co-ops for years. Picture courtesy of Ethos Agriculture.

Weaving Sustainability into the Espresso Trade Cloth

The undertaking of Ethos Agriculture revolves round making sustainability an integral a part of day by day industry practices. Sustainability isn’t an add-on or an aspect challenge; it’s woven into the material in their operations. “Transparency and inclusivity could also be the most important in our means, and we recommend for involving native stakeholders in challenge design and implementation, fostering a collaborative ecosystem,“ Frederik stocks.

Ethos Agriculture essentially works with civil society organizations, NGOs, and governments, quite than private-sector purchasers. All the way through the interview we delved right into a comparability with different industries, the place Ethos Agriculture said the developments in sustainability discussions in sectors like cocoa and palm oil. “Espresso is making growth however nonetheless has paintings to do, in particular in spaces equivalent to residing source of revenue discussions and traceability,“ Sjoerd identified.

A chart from the Barometer showing production/export regions and consumption/import regions, all with percentages.
The 2023 Espresso Barometer signifies that espresso intake is targeted in 3 huge eating blocks: Europe, Asia and Pacific, and North The united states. Symbol courtesy of Ethos Agriculture.

Insights from the 2023 Espresso Barometer

Key insights from the 2023 Espresso Barometer spotlight that espresso manufacturing, undertaken by way of roughly 12.5 million farmers throughout 70 international locations, is in large part concentrated in Brazil, Vietnam, Colombia, Indonesia, and Honduras, contributing 85% of worldwide provide.

The rest 15%, controlled by way of 9.6 million farmers, faces financial demanding situations as declining espresso farm revenues and emerging enter prices threaten their livelihoods. Moreover, in spite of efforts via multi-stakeholder projects, sustainability growth within the espresso sector stays restricted. Whilst some roasters show sustainability management, roasters’ efforts continuously fall brief in sensible implementation, missing transparency, ok investment, and truthful reimbursement for the sustainability efforts of small-scale farmers.

All through studying the 2023 Espresso Barometer, my exam of its pages, full of insights, demanding situations, and aspirations for a sustainable espresso long term, led me to inquire concerning the origins of this impactful initiative. Frederik instructed me that the Espresso Barometer used to be an concept that Sjoerd first had again in 2006, as a reaction to the desire for transparency in firms’ guarantees of sustainable espresso procurement.

Coffee Brew Index shows top 11 roaster and evaluates sustainability.
The 2023 Espresso Brew Index takes the highest 11 roasters and evaluates their total sustainability technique. Symbol courtesy of Ethos Agriculture.

The Early Days of the Espresso Barometer

“It began as a device that assesses and tracks firms’ growth in shopping sustainably produced or qualified espresso. It’s a mechanism to carry firms answerable for guarantees made referring to sustainable espresso procurement,“ Sjoerd explains. Through the years, this initiative has advanced, specializing in other angles equivalent to certification affect, espresso and local weather exchange, and the consequences of mergers within the espresso sector.

Through the years, Sjoerd has persistently launched up to date variations of the Espresso Barometer whilst representing more than a few organizations. The latest two editions had been produced with him as a part of Ethos Agriculture. What remained the similar all over these kinds of variations is the principle focal point on main roasting firms international, analyzing their sustainability discussions, instructions, and precise practices.

Keep tuned for the second one a part of this interview, the place we’ll delve into the intricacies of the 2023 Espresso Barometer.

ABOUT THE AUTHOR

Vasileia Fanarioti (she/her) is a senior on-line correspondent for Barista Mag and a contract copywriter and editor with a number one focal point at the espresso area of interest. She has additionally been a volunteer copywriter for the I’M NOT A BARISTA NPO, offering content material to assist train other folks about baristas and their paintings. You’ll practice her adventures at thewanderingbean.web.

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