August 31, 2022 (Printed: July 7, 2022)
The Stevenson circle of relatives of Yorktown, Indiana, runs on espresso. And now, they run Espresso Cravings, an unbiased espresso store serving their local people.
The brand new store opened July 5, 2022, at 8919 West Adaline Side road thru our 7 Steps to Good fortune espresso store startup program.
For years, espresso has saved the busy circle of relatives heading in the right direction. Mike Stevenson works in clinical tool gross sales. Spouse Teena has been a stay-at-home mother. Daughter Sarah is an occupational therapist. Daughter Amanda is a shuttle nurse. Son Josh is a scholar.
“We drink numerous espresso, however there hasn’t been an important native espresso store in our house,” mentioned Teena Stevenson.
“Given the rising approval for espresso retail outlets and our pastime for remarkable brews, we made up our minds to deliver without equal espresso enjoy to Yorktown!”
A Referral Ends up in Pink Cup
To start with, the circle of relatives thought to be a espresso meals truck. Then got here a possibility to do a brick-and-mortar espresso store in a redeveloped retail strip mall.
Nonetheless, they hesitated. In spite of their enthusiasm, they lacked espresso business enjoy.
Then, a referral from landlord Dane Wood worker led them to Pink Cup and our 7 Steps to Good fortune program, which teaches marketers with very little espresso wisdom the right way to open a espresso store.
“We’re excited to welcome Teena, Mike, Sara, Amanda, Josh and their crew to the Pink Cup neighborhood,” mentioned Founder and President Greg Ubert. “We stay up for serving to their industry develop as they serve Yorktown and the better Muncie house.”
Our espresso store startup program is according to Greg’s guide, Seven Steps to Good fortune: A Commonplace-Sense Information to Reach Area of expertise Espresso.
In combination, the guide and beef up thru our espresso store startup program have helped over 300 marketers in 30 states get started distinctive espresso retail outlets of their native communities. In 2021, 19 new retail outlets opened thru this system. Espresso Cravings is one among no less than 18 deliberate for 2022.
Pink Cup Supplies Franchise-level Reinforce With out Franchise Charges or Royalties
“We all know that a success shoppers force our luck,” Greg mentioned. “That’s why our 7 Steps to Good fortune program delivers all of the beef up of a espresso store franchise, however with better flexibility and nil franchise charges or royalties.”
As a one-stop store for unbiased espresso retail outlets, Pink Cup provides award-winning espresso, the most productive espresso store provides within the industry, and ongoing beef up to lend a hand espresso companies thrive.
Following the 7 Steps to Open Espresso Cravings
After studying Greg’s guide, Mike and Teena Stevenson talked to 7 Steps Gross sales Chief Scott Fullerton and toured the Pink Cup Innovation Lab, an SCA Premier Training Campus in Columbus, Ohio.
“We felt very positive and comfortable after meeting with Scott,” Teena said. “From that first meeting, Crimson Cup has delivered an amazing level of support throughout our opening process.”
Our 7 Steps to Success coffee shop startup consultants have guided the family through every step, from writing a solid coffee shop business plan to laying out the shop, sourcing equipment, training baristas, marketing to customers and more.
Of the 7 Steps, Teena Stevenson said she found Step One: Focus on The Location, Step Five: Focus on Training and Step Six: Focus on Customer Service the most valuable.
Owners and Baristas Receive Hands-on, On-site Training
The week before the July 5 soft opening for Coffee Cravings, 7 Steps Project Manager and Trainer Steve Bayless traveled to Yorktown to train the family and their new baristas.
“The training is amazing!” said Mike Stevenson. “Steve is really knowledgeable, and funny.”
A Crimson Cup Customer Growth Manager returned to Yorktown to support the new café’s August 9 grand opening.
The coffee, roasted by Crimson Cup, has won a warm welcome from local coffee lovers. The roaster’s exceptional craft and specialty have earned top honors at the Good Food Awards, Golden Bean North America, Roast magazine’s Roaster of the Year and other competitions.
“The Iced Coffee and Smoothies here are great! I can’t wait to try the frozen hot chocolate and even the regular hot chocolate!” wrote one Facebook reviewer. “The prices are great … If you are in the area, or even if you aren’t it will definitely be worth the drive! Give them a visit!”
Asked for advice for other coffee shop owners, Mike Stevenson said, “Call the local health department, make sure your sinks arrive and have your signs made.”
“Use Crimson Cup for your setup and training,” he added. “We didn’t know what we didn’t know, but we couldn’t have done it without Crimson Cup. Working with experts who have done this before gave us so much peace.”
Teena Stevenson said she was surprised by the speed and efficiency of the opening process. “Everything happened so fast it blew our minds!” she said. “Crimson Cup really took a lot of the worry out of the process.
Visit Coffee Cravings!
The Stevensons invite everyone in Yorktown and Delaware County to visit Coffee Cravings.
“We believe in the power of hospitality and are passionately committed to our customers,” Teena Stevenson said. “Come see us for the best local coffee experience!”
To keep up with events and announcements, including new menu items and events, follow the Coffee Cravings Facebook Page.
