September 16, 2022 (Printed: September 14, 2022)
Espresso marketers Kim and Denise Krantz not too long ago celebrated 18 a hit years as house owners of Espresso Chaos, a distinctiveness espresso store in Midland, Michigan.
The couple mentioned our 7 Steps to Luck program has been very important to the continued good fortune in their espresso store.
Partnering for Lengthy-term Luck
“From the beginning, Pink Cup has been my spouse in my trade,” Kim mentioned.
“Their philosophy is, if Espresso Chaos is a hit, then Pink Cup is a hit.”
“And so they reside this philosophy. It’s not simply communicate.”
Pink Cup Founder and President Greg Ubert arrange the corporate’s 7 Steps to Luck espresso store startup program to show marketers with very little espresso enjoy how you can open a espresso store.
“A large a part of our project is to assist espresso house owners thrive at each step – from opening their store to turning into a fixture of their neighborhood,” Greg mentioned. “We’ve been delighted to assist Kim and Denise develop their trade for 18 years.”
In response to Greg’s guide, 7 Steps to Luck: A Common sense Information to Reach Strong point Espresso, this system has helped over 300 marketers in 30 states get started and run unbiased espresso retail outlets serving their native communities.
7 Steps espresso store startup specialists help marketers in the entirety from writing a espresso store marketing strategy to coaching staff and advertising to draw new consumers.
“Pink Cup is your mainly your one forestall store,” Kim mentioned. “They provide the entire pieces that you wish to have to run your store, apart from dairy and meals pieces.”
Easiest Espresso Store within the Nice Lakes Bay
Over time, Espresso Chaos has been a perennial favourite for highest espresso store in the once a year “Biggest of the Nice Lakes Bay” characteristic revealed through Nice Lakes Bay mag.
“A method we stand out is that we don’t serve drip coffee,” Kim said. “Our house coffee is the Americano. It is all about the espresso.”
“We also focus on consistent drink preparation and sincere, topnotch customer service that inspires customers to come back day after day.”
The shop’s devoted customer base has left hundreds of online reviews praising both coffee and customer service.
“I moved away 6 years ago, and I have yet to find a better coffee shop,” wrote a Facebook reviewer.
“One of the things I look forward to the most when coming home is visiting Coffee Chaos!
The Benefits of Owning a Coffee Shop
Of the many benefits of owning a coffee shop, Kim said two stand out for him.
“First, I feel it’s important to give first-time job experiences to high school and college students, ‘he said. “It’s rewarding to mentor young adults and help them develop skills that are beneficial to them as they go on their career path.”
“Second, meeting new people and making new friends, knowing that we have become part of their daily routine.”
A Staple of the Midland, Michigan Community
Back in 2004, the couple could not have known the small business they were about to open would become a community staple.
“Over the years, we’ve found we can bring the community together over our favorite thing – coffee!” Kim said.
He sits on the board of the Midland Business Alliance and is involved with several other community organizations.
For the past 17 years, Coffee Chaos has sponsored the DOW TENNIS CLASSIC women’s professional tennis tournament. The shop also sponsors the DOW GREATLAKES BAY INVENTATIOAL women’s professional golf tournament. The shop also makes in-kind donations throughout the community.
Thinking About Opening Your Own Coffee Shop?
Kim offered this advice for prospective coffee shop owners:
“Make sure that you do your due diligence. You want to make sure that you are starting with a good foundation.”
“Remember when you open your doors that you are the face of your business. People will associate your shop with you.”
“It will take time to build your customer base. Be patient. Business success does not happen overnight.”
If you’re looking for a coffee partner, he suggested looking at Crimson Cup. “There is no one in the industry, that I am aware of, doing what Crimson Cup does for its customers. They offer all the benefits of a franchise without a franchise fee.”
Visit Coffee Chaos in Midland, Michigan
Kim invited everyone living in or visiting the Midland area to check out Coffee Chaos.
“To make sure our drinks are always delicious, we grind, brew, and serve each one when you order,” he said.
“While we’re known for our white chocolate and caramel Chaos Mocha, we have a large menu of choices that are just as tasty.”
“Whatever you order, it’ll be the perfect complement to any Midland day!”
To learn more about Coffee Chaos – including hours, menu and events – visit the shop’s Facebook page.
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