Atomo ‘Beanless Coffee’ Beverages Are Coming to Bluestone LaneDaily Espresso Information via Roast Mag

The Atomo sales space on the contemporary SCA Expo in Chicago. Day by day Espresso Information picture via Nick Brown.

Well-liked New York-based forte espresso chain Bluestone Lane is hanging a gamble at the rising coffee-free espresso motion, partnering with Seattle-based startup Atomo for “beanless coffee” beverages.

Atomo’s proprietary mix of farmed or upcycled plant-based however non-coffee substances — pitched for the reason that corporate’s inception as “beanless espresso” — can be featured in all of Bluestone Lane’s 58 places national come August of this 12 months.

[Semantics note: What are often described as coffee “beans” can be more accurately described as the seeds of the coffee plant.]

The 2 firms, either one of which were boosted via funding companies in recent times, introduced the menu partnership all through the 2024 SCA Expo ultimate weekend in Chicago. (See DCN’s whole 2024 Expo protection right here.)

Atomo baggage. Day by day Espresso Information picture via Nick Brown.

In Chicago, Atomo representatives have been making ready pictures and lattes the usage of their floor Atomo powder, which can be featured starting April 22 at roughly 10 Bluestone Lane places in six primary metropolitan markets.

A national rollout of Atomo-based beverages — together with espresso-substitute-based scorching drinks and probably chilly drinks — is deliberate for August, Atomo Leader Working Officer Ed Hoehn advised DCN in Chicago.

“Espresso stores is the one position we’re making our product to be had to begin with,” Hoehn mentioned. “For us, this can be a little bit of a love letter. Our product is a love letter to espresso. We’re no longer looking to exchange espresso. We see a chance to construct one thing in combination.”

Since its inception, Atomo has repeated a type of pitch-deck-like problem-solution proposition referring to sustainability, specifically throughout the espresso trade. The corporate has again and again cited the landmark learn about suggesting that part of the lately to be had land appropriate for rising espresso manufacturing will turn into improper via 2050 because of local weather exchange.

Atomo powder. Day by day Espresso Information picture via Nick Brown.

With local weather exchange probably slowing arabica manufacturing amidst expanding international call for, the corporate says its answer is to lend a hand satiate the marketplace with the espresso alternative.

“We predict that we will be able to lend a hand reside in that hole to lend a hand espresso, perhaps lend a hand with espresso pricing a little bit, which is in the long run what’s going to have an effect on customers,” Hoehn advised DCN. “However we wish to be a part of the answer, no longer a risk to espresso.”

Atomo lately makes use of a system that incorporates date seeds, ramon seeds and different herbal substances. Its manufacturing is quickly to be boosted with the hole of an upcycling facility for date seeds within the Coachella Valley — the place water is provided via the overstressed Colorado River — in addition to a brand new manufacturing plant and substances roastery in Seattle.

Opening a couple of mile clear of the Starbucks U.S. headquarters, that manufacturing facility can be in a position produce roughly 4 million kilos of Atomo product consistent with 12 months, in step with Hoehn.

In spite of its mentioned fear for sustainability within the espresso sector, the corporate has at this level no longer introduced transparency referring to uncooked factor sourcing in its personal provide chains.

“What we do say very publicly is we have now farmers, too,” Hoehn mentioned. “All of our substances are farm-grown or upcycled substances.”

Atomo substances. Day by day Espresso Information picture via Nick Brown.

For its section, Bluestone Lane mentioned the addition of Atomo merchandise will supplement the espresso corporate’s current cafe choices.

In a press release, Bluestone Lane CEO Nicholas Stone mentioned, “This gifts a chance for our shoppers to experience an cutting edge espresso possibility that maintains our top requirements for high quality and style whilst aligning with our dedication to environmental stewardship.”

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