LOS ANGELES, CA – Would possibly 24, 2024 – Espresso Fest, the premier enterprise useful resource for the distinctiveness espresso neighborhood, is overjoyed to announce its upcoming tournament in Los Angeles, happening from August 25-27, 2024. This extremely expected tournament guarantees to be a dynamic and enriching revel in, providing an exceptional alternative for espresso pros to attach, be told, and develop.
Espresso Fest has been a cornerstone of the distinctiveness espresso business since its founding in 1992. Through the years, it has expanded to serve huge and small distinctiveness espresso markets throughout the USA, internet hosting occasions 4 instances a yr. Espresso Fest Los Angeles will proceed this practice, bringing in combination business pros and relied on manufacturers for a complete three-day tournament.
Enjoy and Be told
At Espresso Fest Los Angeles, attendees can have get admission to to over 120 hours of tutorial content material, together with seminars, workshops, and discussions led through business mavens. This in depth program is designed to assist espresso pros in any respect ranges fortify their wisdom and abilities, with periods masking key spaces akin to Industry Operations, Roasting & Inexperienced Espresso, and Talents Coaching.
Tutorial Periods and Venues
Lectures and Seminars: With over 50 loose seminars integrated with registration, attendees can be told from business mavens and seasoned pros. Those periods are to be had on a first-come, first-served foundation.
Workshops: Restricted-capacity workshops hosted through business main running shoes and skilled educators be offering lecture-style intensives with interactive elements, certificates systems, and customized interplay, with charges starting from $49 to $299.
Listed here are simply some of the BRAND NEW workshops coming to Espresso Fest Los Angeles:
- Espresso and Coffee Grinder Necessities: Taught through Jason ‘Double J’ Johnson of Black Rabbit Carrier. This complete 90-minute workshop is adapted for espresso pros desperate to grasp the intricacies of espresso grinders. Attendees will delve into grind measurement, extraction, and taste profiles, and obtain crucial technical coaching for upkeep and minor maintenance.
- Growing a Wholesale Espresso Program: Taught through Kristen Hjelm of BUNN. This route is designed for espresso roasters and vendors taking a look to develop their logo into new channels, discussing tendencies in product, packaging, apparatus, and pricing, and providing methods for diversifying enterprise plans.
- Construction Your Espresso Vocabulary: Taught through Sandra Loofbourow of Loupe Espresso Consulting. This consultation specializes in modifying sensory description talents thru figuring out gustation and olfaction, and working towards taste recall and communique the use of globally recognizable taste descriptors.
- Brewing Up a Buzz: Unconventional Advertising and marketing Methods: Taught through Ian Williams of Deadstock Espresso. This workshop explores distinctive advertising methods adapted to person manufacturers and communities, offering gear to craft efficient and unique advertising plans.
- Industry Making plans for Roasters: Taught through Marcus Younger of goodboybob. This hands-on route is helping contributors broaden enterprise and enlargement plans for roasting companies, masking startup prices, advertising, gross sales tactics, product building, and branding.
Arms-On Coaching: a lot of small workforce categories be offering hands-on coaching, sensible principle, and one-on-one follow time with devoted steerage from seasoned educators. Those periods are designed to offer in-depth, sensible revel in in key spaces:
- Dialing in Coffee
- Loose Pour Latte Artwork
- Barista Fundamentals
- Cupping
- Tasting the Taste Wheel
- Coffee Device Repairs
- Selection Milk Steaming Science
- Brewing Non-Espresso (Tea!) Based totally Drinks
Every magnificence is restricted in means to verify customized consideration and plentiful follow time at the coffee machines, permitting attendees to refine their talents and achieve self belief of their tactics.
Dialog Nook: An area at the display flooring devoted to panel discussions on essential subjects. Listen from famend native espresso pros and community with different enterprise house owners.
Roasting Rig: Grasp the artwork of roasting with Mill Town Roasters’ complete schooling periods held of their hallmark large pink roast truck. Uncover wide-ranging subjects, from roasting foundations thru to roastery structure and design.
Cupping Nook: Have interaction in thrilling cupping categories, competitions, hands-on tasting workshops, and mini-sessions offered through Cafe Imports.
Industry Construction Necessities: Brainstorm and be told business-enhancing methods with fellow operators, offered through Dillanos Espresso Roasters & Barista 22.
Barista Playground: An interactive zone for each new and skilled baristas to refine their talents, offered through Synesso, Ghost The city Oats, and Easy Cart Methods.
Only a Few of the Notable Audio system at Espresso Fest Los Angeles
- Rachel Apple, Advisor: Rachel has been a High quality Keep watch over Supervisor at George Howell Espresso Corporate, performed a pivotal position at Cometeer; acted as a Head Pass judgement on for the Cup of Excellence, and may be a Head Pass judgement on, Sensory Lead, and Committee member for the USA Barista Championships.
Chris Deferio, Proprietor/Founder, Keys to the Store Consulting: An award-winning espresso skilled with 23 years of business revel in, Chris has held a large number of coaching,
- control, and management roles. He’s a 3-time latte artwork champion and US Barista Championship finalist, and hosts the the world over known espresso podcast, Keys to the Store®.
- Kenneth Davids, Co-Founder, CoffeeReview.com: Kenneth has been a key determine within the distinctiveness espresso motion for over 45 years. He has authored 4 influential books on espresso and co-founded CoffeeReview.com. His experience has been featured in workshops and seminars throughout six continents.
- Erica Escalante, Advisor: Erica is a seasoned espresso skilled and previous skilled baker. She owned and ran the Arrow Coffehouse in Portland for a decade, and then she jumped into large roles for espresso firms in California akin to Canyon Espresso and Goodboybob. She now consults for cafes and bakeries, serving to them optimize operations and building up profitability.
- Eric Grimm, Leader Enjoy Officer, Ghost The city Oats: With 16 years of revel in within the distinctiveness espresso business, Eric makes a speciality of catering occasions, human sources, and neighborhood construction. They co-founded Ghost The city Oats, a barista-owned oat milk corporate.
- Heather Kelley, Founder & CEO, Beverage Industry Consulting: With over 25 years within the espresso business, Heather has labored with most sensible manufacturers and held quite a lot of roles from barista to VP of Gross sales. She based Beverage Industry Consulting to assist others be successful within the espresso business.
- Lauren Lathrop, Director of Training, Mill Town Roasters: Lauren has served as a Head Pass judgement on and Nationwide Coordinator for the USA Espresso Championships and is a Logo Ambassador for Pacific Barista Sequence. She emphasizes top quality coaching and calibration with business friends.
- Amanda-Jane Thomas, Founder and Co-CEO, Sip & Sonder: Amanda-Jane is an entrepreneur and lawyer who co-founded Sip & Sonder, a espresso area and roastery, and Sonder Affect, a nonprofit fascinated by empowering Black communities. She holds levels from Harvard School and Harvard Regulation College.
- Ian Williams, Founder, Deadstock Espresso: Ian is the founding father of Deadstock Espresso, a sneaker-themed espresso store in Portland. He in the past labored at Nike and now specializes in distinctive advertising methods, espresso roasting, and sharing his distinctive concepts thru large boards akin to TEDx.
Latte Artwork Global Championship Open (LAWCO)
Probably the most thrilling highlights of Espresso Fest Los Angeles is the Latte Artwork Global Championship Open (LAWCO). This exciting 64-competitor, bracket-style, sudden-death festival options head-to-head suits between the arena’s maximum gifted baristas. Every competitor produces one free-pour drink for the judges, the use of simplest milk and coffee – no etching, gear, or powders allowed. The beverages are then scored, and the competitor with the perfect ranking advances to the following spherical, whilst the loser is eradicated. This intense and visually surprising festival showcases the head of latte artwork talent and creativity.
Sign up for the Group
Espresso Fest is greater than only a tradeshow; it’s an immersive revel in that fosters idea management and stimulates enterprise enlargement throughout the distinctiveness espresso neighborhood. Attendees can have the risk to find new merchandise, discover rising tendencies, and interact deeply with the business’s best possible and brightest.
EVENT DETAILS
Location: Los Angeles Conference Middle, Los Angeles, CA
Dates: August 25-27, 2024
Don’t fail to spot this valuable alternative to fortify your corporation and connect to the distinctiveness espresso neighborhood. Check in now and make the most of the various studying and networking alternatives Espresso Fest Los Angeles has to supply.
For more info and to sign up, discuss with www.coffeefest.com
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