In Tampa, Friend Brew’s Flagship Cafe is Now a Victoria Arduino ShowroomDaily Espresso Information via Roast Mag

A view into the brand new Friend Brew Academy Powered via Victoria Arduino in Tampa, Florida. All pictures courtesy of Friend Brew Espresso.

Tampa, Florida-based Friend Brew Espresso has partnered with Simonelli Crew, the mum or dad group of Italian espresso apparatus logo Victoria Arduino, to create a showroom and occasional coaching heart.

Referred to as the “Friend Brew Academy, Powered via Victoria Arduino,” the ability lately opened in the back of a tumbler wall against the again of Friend Brew’s 1,700-square-foot flagship cafe in Tampa. It options totally put in Victoria Arduino industrial apparatus organized in a gallery taste, each for display and for paintings. 

Visitors to the lately renovated area can browse, take a look at and position orders for Victoria Arduino at the spot.

Friend Brew Founders Dave and Susan Ward with Friend Brew Espresso Coaching Supervisor Josh Thomas within the new Friend Brew Academy. 

Recently put in is a 3-group volumetric Victoria Arduino Black Eagle Maverick coffee device that includes the corporate’s new Natural Brew generation, a 2-group volumetric Eagle One device, and the E1 Prima and Prima EXP machines.

Grinders paired with the machines come with the Victoria Arduino Mythos MYG75 and My75, and a Eureka Atom 65.

“Our collaboration unites the strengths of each corporations, leveraging Victoria Arduino’s efficiency and Friend Brew Espresso’s espresso experience,” Marco Feliziani, CEO of Simonelli Crew, Italy, mentioned in a joint press unlock. “In combination, we goal to ship unheard of worth, pioneering training and an enhanced espresso revel in for purchasers.”

Friend Brew Espresso plans to make use of the ability as a coaching hub for baristas running at its 8 retail places, its cell espresso truck and the espresso bars of its wholesale companions. The espresso corporate additionally plans to supply public categories inside the area. 

Based as a roasting corporate via Dave and Susan Ward in 2007, Friend Brew as soon as housed roasting operations on the West Kennedy Street development. Roasting has since moved off web site, however the location stays the Flagship Friend Brew cafe. 

A view into the cafe from the Academy.

The partnership with Simonelli Crew expands the Italian corporate’s rising footprint during the arena. In partnership with other vendors, the gang has opened Victoria Arduino “Enjoy Lab” showrooms in Jakarta, Barcelona and London (UK) lately. 

To inaugurate the U.S. facility, Italian Barista Champion and 2023 Global Barista Championship runner-up Daniele Ricci visited as a “visitor barista,” demonstrating his newest ways at the apparatus.

Daniele Ricci at Friend Brew Academy.

“This distinctive partnership with our pals at Simonelli Crew in Italy is a dream come true,” Dave Ward mentioned within the joint announcement closing week. “You’ll be able to be expecting extra visitors like Danny to be part of our espresso training categories and product launches someday.”

Friend Brew Academy, Powered via Victoria Arduino is situated inside of Friend Brew Espresso at 2020 W Kennedy Blvd in Tampa. Feedback? Questions? Information to percentage? Touch DCN’s editors right here.