Nowadays we announce the release of our new and advanced website online for Blue Harvest www.blueharvest.org
Blue Harvest was once introduced on the SCAA EXPO in 2013, the place we started exploring how espresso manufacturing and processing affects on water assets.
In 2014 we introduced Blue Harvest as a mission with this weblog put up, when Keurig Inexperienced Mountain (now Keurig Dr. Pepper, KDP) funded our first actions, which have been then amplified with budget from the Inter-American Building Financial institution (BID Lab) SAFE Platform in 2015.
CRS and our companions have promoted Blue Harvest regularly thru many iterations, with constant investment from KDP and the Howard G. Buffett Basis (HGBF), plus CRS’ non-public donors and others. Through the years it has developed and expanded to incorporate farmers and generators throughout Central The usa plus espresso importers and roasters from many portions of the sector.
We began a technique of rebranding Blue Harvest all through the height of the pandemic, after we had a while to invite our companions from around the espresso business how Blue Harvest may well be more practical in selling water stewardship in espresso generating nations. That session led us to acknowledge the price of Blue Harvest as a partnership – past seeing it simplest as a mission – a kind of platform that forges and helps partnerships for water stewardship, enabling companions to be ingenious and collaborative.
Via this session, we got here to extra obviously outline Blue Harvest’s challenge to:
“Advertise regenerative farming to revive and give protection to water assets“
This finding out and listening procedure was once led via our spouse Hitch Media Team, an unusual design and logo corporate who embraced Blue Harvest as a spouse from the instant we reached out to them. Hitch advanced our new emblem and tagline: #KnowYourSource
The brand new emblem displays the waft of the Blue Harvest technique, connecting the water and the vegetation, highlighting how all issues are attached.
The Blue Harvest web site includes a weblog, referred to as “The Supply” which options all Coffeelands posts associated with water assets plus authentic content material from our companions. Coffeelands and The Supply will cross-post weblog entries on topics which can be related to each websites, and we can do our easiest to stay each blogs energetic and engaging.
Thanks to all our companions who keep growing and adapt with us in Blue Harvest.
