For almost a decade, Manufacturer & Roaster Discussion board has been webhosting pioneering {industry} occasions that permit espresso pros from all over the place the sector to glue and be told. On 27 & 28 March 2025, the 10th version of PRF will happen on the Copantl Resort & Conference Centre in San Pedro Sula, Honduras.
This milestone match is ready to be the largest and most attractive one but. Bringing in combination 1000’s of global manufacturers, roasters, investors, baristas, and different {industry} pros in a key coffee-producing nation, PRF Honduras will supply extra alternatives than ever ahead of to community, trade concepts, and construct lasting trade relationships.
Along with a specifically curated programme of lectures, panels, workshops, and cuppings, the 10th version will host the fourth World Roasting Contest, the 6th Chilly Brew Espresso Championship, a barista pageant, and a cupping championship, the 3rd World Espresso Awards, and the 2d PRF Seed scholarship initiative.
Learn on to determine extra about what’s going down on the match and the way you’ll attend.
Be told extra about PRF right here.
Celebrating ten years of PRF
During the last ten years, PRF has develop into one of the crucial necessary occasions within the espresso sector. Each and every version brings in combination main global pros and mavens in a outstanding coffee-producing nation. The 2-day discussion board serves as a platform for manufacturers and roasters to forge mutually really helpful partnerships, proportion concepts, and talk about one of the vital {industry}’s maximum urgent subjects.
Henry Wilson is the founding father of PRF. “To have a good time our 10th anniversary, we’re making an investment within the greatest and most fun match but in Honduras,” he says. “Yr after yr, PRF has endured to develop, and we will be able to stay construction in this momentum.”
Greater than 4,000 individuals are anticipated to wait, together with over 400 global and 80 nationwide espresso patrons, making it one of the most {industry}’s maximum world occasions. Round 500 small manufacturers can also be in attendance, providing roasters a chance to hook up with and be told from farmers firsthand. The development is projected to generate US $14.5 million for the native economic system, supporting certainly one of Latin The united states’s maximum necessary espresso origins.
Martin Mayorga is the founder and CEO of Mayorga Espresso and is the Diamond Sponsor of PRF Honduras.
“Figuring out your providers guarantees higher high quality and consistency and will provide you with a deeper working out of the realities of coffee-producing communities,” he says. “Individually, roasters who don’t individually know their manufacturers and declare to care about their livelihoods don’t in point of fact care in regards to the long-term well being of the provision chain and the folk impacted by way of it. PRF serves as an very important platform for roasters to at once keep up a correspondence with manufacturers.”
Why Honduras?
The former 9 editions of PRF had been held in El Salvador, Brazil, Guatemala, and Colombia. All over the Covid-19 pandemic, a digital version targeted at the Honduran espresso marketplace came about, however the match has but to be held in individual within the nation.
“Honduras is this kind of standard espresso foundation, so PRF attendees and roasters have demanded that we host a discussion board there for a while,” Henry says.
Recognized for its remarkable and various cup profiles, fine quality micro a lot, and concentrate on natural practices, Honduras is a staple of many roasters’ unmarried foundation choices. Additionally, as marketplace costs have ceaselessly climbed in recent times, call for for less expensive origins like Honduras has larger, permitting roasters to regulate their margins whilst nonetheless providing remarkable espresso.
“At earlier occasions in nations like Colombia, Guatemala, and El Salvador, the presence of Honduran espresso pros used to be implausible,” Henry says. “At PRF Guatemala in March 2024, nearly 40% of tourists had been Honduran, so it’s with nice excitement that we will be able to host an match to constitute such devoted PRF attendees.”
Karina Kafati is the Advertising and marketing Supervisor at Coffee Americano in Honduras.
“PRF Honduras guarantees to be a precious alternative for {industry} pros in one of the crucial important coffee-producing areas on the planet,” she says. “Internet hosting a global match like this places Honduras at the map and offers native espresso manufacturers publicity by way of offering them with a platform to exhibit their coffees and be told extra from main mavens.”
The primary-ever PRF: Farm Summit held in Colombia
Along with the two-day boards held in main towns throughout Latin American generating nations, the all-new PRF: Farm Summit introduced in combination 1,387 attendees over the 2 days in a extra intimate surroundings very similar to the Sourcing Go back and forth Enjoy. This incorporated 404 farmers and 96 roasters.
The inaugural Farm Summit, which targeted particularly on regenerative and natural farming practices, used to be held completely on a espresso farm on 17 and 18 October 2024 at Hacienda Cafetera L. a. Pradera in Santander, Colombia. The farm used to be handpicked to host the development given its robust center of attention on natural farming practices, together with generating shade-grown espresso, producing its personal solar power, and production its personal biochar fertiliser.
“PRF is so necessary for the {industry} as it’s if truth be told held at foundation,” Ricardo Pereira, Leader Industry Construction Officer of Purity Espresso, mentioned. “We’d like extra occasions at foundation; it is a platform for manufacturers in coffee-producing nations. The entire innovation, the talks, the topics they duvet… they’re wonderful. Individuals who got here right here bought wisdom, and we know the way robust this is.”
The relevance of the talk about regenerative farming
Even with the C value just lately attaining a 13-year excessive, many manufacturers nonetheless aren’t receiving extra money for his or her espresso. This places them below extra force to take a look at new fashions to toughen their financial balance.
In direct reaction to those problems, Farm Summit explored how holistic farming practices can assist manufacturers decrease manufacturing prices, adapt to the local weather disaster, maximise yields, toughen profitability in the long run, and differentiate themselves available in the market.
Over 75 roasters and investors from america, Canada, the United Kingdom, Chile, Nigeria, Spain, Eire, Germany, the UAE, Indonesia, Hungary, Switzerland, Japan, Australia, Netherlands, Philippines, Saudi Arabia, Kenya, and France attended to have interaction with manufacturers.
Internet hosting the development on a espresso farm allowed roasters to be informed extra about regenerative and natural farming from the manufacturers themselves, bridging the data hole within the provide chain and putting farmers at the leading edge of necessary conversations.
Attendees additionally noticed the more than a few levels of espresso manufacturing firsthand – from seed nurseries to rainy milling to fertiliser manufacturing – and met manufacturers who’re riding innovation in espresso farming.
Competitions at Farm Summit
PRF Farm Summit’s groundbreaking structure introduced 3 competitions to a espresso farm.
The 5th Chilly Brew Espresso Championship, subsidized by way of Toddy, used to be held on the match. A complete of 16 competition (together with 2022 and 2023 finalists, along side 2024 winner Giovanni Sagustame from Guatemala) ready two chilly brew-based drinks. Those incorporated a dressmaker drink, aiming to exhibit innovation within the chilly espresso marketplace. Along a money prize, Giovanni won a Toddy To Move brewer. In addition to this, the signature drink can be served on the subsequent PRF match in Honduras.
The primary-ever Cacao Masters Cup additionally came about. Backed by way of Somos Cacao, the original pageant invited 14 separate baristas and cacao fans to organize two distinct scorching drinks the usage of other chocolate sorts with various cocoa and low percentages, showcasing the deep connection between the 2. After all, the winner used to be Fabian Zapata from Borrello Espresso Corporate in Colombia, who used to be awarded products and merchandise from Somos Cacao.
Finally, the inaugural Soil of Excellence pageant helped redefine high quality requirements within the espresso {industry}. Backed by way of Belco, the championship highlighted how integral soil well being is to remarkable espresso manufacturing. To begin with, 65 Colombian espresso manufacturers competed to exhibit the standard in their soils and low via rigorous opinions the usage of Pfeiffer chromatography.
Of the 10 manufacturers who made it via to the general spherical, the winner used to be Elkin Moreno. He represented Finca l. a. Bendición. The highest 3 farms all won the present marketplace value in step with bag of espresso, plus 50% for the winner. After which 40% and 30% respectively for the second one and 3rd runners-up.
What else came about on the match?
Like different PRF occasions, Farm Summit featured a adapted PRF Voices programme together with one of the vital {industry}’s main figures. This yr, lectures and panels all for natural and regenerative farming, akin to:
- Espresso for Well being: A New Class with Nice Doable (Ildi Revi, Leader Studying Officer at Purity Espresso, US)
- Leading edge Fermentation: Developing Distinctive Flavour Profiles Via Experimental Processes (Manuel Diaz, founding father of ONA consulting, Mexico)
- Certifications and Controversies: Reviewing Regenerative vs Natural Practices
- Jeff Chean, founding father of Groundwork Espresso, US
- Melina Devoney, espresso journalist, US
- Position & Significance of Biochar in Espresso
- Oscar Daza, founding father of Hacienda L. a. Pradera, Colombia
- Mildred Muñoz, founding father of Santa Maria Venture, Colombia
- Amelia Connell, Agricultural Engineer at Purity Espresso, France
- Francisco Tamayo, Espresso Adviser at Purity Espresso, Colombia
- Taking part for EUDR Compliance: Manufacturers, Investors & NGOs
- Jaromir Hanzal, founding father of the Global Heart for the Development of Espresso, Czech Republic
- Rodolfo Ruffatti, founding father of Global Heart for the Development of Espresso, El Salvador
The development additionally incorporated collaborative workshops and center of attention teams. Moreover, a few of Latin The united states’s best manufacturers and investors hosted cupping classes which showcased the area’s maximum remarkable coffees. Given its smaller dimension, Farm Summit additionally incorporated a make a choice choice of cubicles for manufacturers excited by regenerative agriculture and natural espresso.
Development on a decade of industry-leading occasions
To recognize and have a good time ten years of PRF, the milestone two-day discussion board in Honduras will spotlight how the development has served as an integral platform for roasters and manufacturers to glue for just about a decade.
Bonface Mogesi is the Head of Espresso at Woods Roastery in Saudi Arabia. He has taken phase in two PRF occasions and can be attending PRF Honduras.
“Attending occasions like PRF and the STE is very important for construction connections within the espresso {industry},” he says. “Via those occasions, you’ll admire the entire effort at the back of the provision chain.”
PRF Honduras guarantees to be probably the most a hit match thus far, with extra alternatives for networking, studying, and collaboration than ever ahead of. Set in San Pedro Sula, a key hub in one of the crucial necessary coffee-producing areas in Latin The united states, it is going to deliver in combination 1000’s of espresso pros from all over the world.
“We needed to organise one thing in point of fact particular for our 10th anniversary,” Henry says. “PRF has returned to Colombia and Guatemala ahead of. However in 2025, it’s an honour to us to after all host our greatest match in Honduras.”
The 2-day discussion board will come with an exhibition house for attendees to community with main Latin American and global corporations and organisations.
Customer’s say: why PRF issues?
Laura Richard is the co-founder and COO of Saltwinds Espresso in the USA. She has taken phase in 4 Sourcing Go back and forth Reviews and can be attending PRF Honduras.
“As a roaster, PRF is the most important fixture on my calendar for a number of causes,” she says. “I’ve the danger to visit farms. And there be told extra about how espresso is grown from the individuals who do it firsthand.
“I will be able to attach at once with manufacturers, large and small, and talk about direct sourcing fashions with them,” she provides. “There’s a large number of coffees to cup, and I will be able to meet folks around the {industry}.”
As with earlier editions, PRF Honduras will host the PRF Voice programme. This initiative will characteristic lectures and panel discussions to offer worthwhile {industry} perception to native and global espresso pros.
There can also be a variety of interactive workshops and roundtable discussions. Cuppings, coffee, chilly brews, and brew bars will exhibit one of the vital easiest coffees within the area as smartly.
Brian Kenny is the director of Silverskin Espresso Roasters in Dublin, Eire. He has taken phase within the Sourcing Go back and forth Enjoy two instances and can be attending PRF Honduras.
“PRF is such the most important match, no longer simply the discussion board, but in addition the STE,” he says. “It lets in manufacturers and roasters to glue on a degree this is unachievable any place else. You be told in real-time and hook up with colleagues within the {industry} to proportion concepts and construct lifelong relationships.”
Competitions and awards
PRF has develop into recognized for setting up one of the vital espresso {industry}’s maximum cutting edge competitions, and Honduras can be no exception.
Championships on the match will come with:
- The fourth World Espresso Roasting Contest – which incorporates each a technical and a folks’s selection winner
- The 6th Chilly Brew Espresso Championship subsidized by way of Toddy. On this contest, competition should get ready two chilly brew-based drinks, together with a dressmaker drink
- The Barista Championship to check very important and high-level espresso brewing talents, with extra main points to be introduced quickly
- An all-new espresso tasting pageant to check {industry} pros’ sensory research talents. We will be able to proportion additional information in this within the coming weeks.
After its a hit debut at PRF Guatemala, PRF Seed may also go back in 2025. This scheme recognises marketers within the espresso {industry} and empowers them by way of investment precious community-focused tasks. This version of the programme will invite again earlier Seed recipients to exhibit. And likewise have a good time their achievements during the last yr.
In the end, the development may also host the 3rd version of the World Espresso Awards, which have a good time key innovators and leaders around the {industry}.
To have a good time its 10th anniversary, PRF will host a significant match in San Pedro Sula, Honduras on March 27 and 28, 2025. This milestone will exhibit PRF’s important affect on {industry}. Over the last decade, PRF has facilitated connections amongst espresso pros international. Attendees too can be expecting alternatives to be informed and evolve.
Global tickets are to be had right here. You’ll be able to additionally acquire Sourcing Go back and forth Enjoy tickets at this hyperlink. The group will announce a whole match agenda within the coming weeks.
You’ll be able to keep up to the moment with all bulletins for PRF right here, or by way of subscribing to the publication right here.
Photograph credit: Manufacturer & Roaster Discussion board
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